My lovely children, especially the three younger ones, often tell me that email is for old people. While I do use email a lot for work, I am now wondering whether it is outliving its usefulness.
I was at the BOOST conference for 3 days last week and then spent Saturday taking a judo team I coach to a joint practice. So, when I sat down to read my email, I had 4,364Â unread emails.
With 3,224Â emails down, here is how it panned out
- 2 opened and wrote a response
- 7Â opened, read the information, no response required
- 1 opened, thought we might be interested in event & forwarded to the appropriate person in our company
- 1 read notice of planned down time for supplier in preview. Duly noted.
- 1 opened, thought we might be interested but decided cost was more than I wanted to pay for event
- 1 opened, thought we might be interested in event, but reading further, decided it wasn’t useful for us
- 12 read first sentence in preview and decided it was too far away or I was busy that day and did not open
- 3,199 deleted without reading past the subject line and sender
So, 0.3% of these emails contained any useful information. I’ve ben asked why I bother with email. In fact,I have some accounts that I never even open because the content to spam ratio is so low. These 4,364 email messages came from the three I do use. Â Since I noted that all of the emails that were useful in that account could be dealt with someone else, I just delegated that account to our new intern (Hi, Irma!)
Fortunately, I read fairly quickly, so I can scan through 3,000+ lines in under 20 minutes, but it’s still a pain. I can understand why no one reads email any more (according to my children) . Still, I can’t think of a better way to learn about possibilities to pitch our company to investors – I can’t go to every angel investor and venture capital site every day. I can’t think of a better way to get people information about sales or discounts on games. I don’t think they would appreciate a text with the link to our latest newsletter.
Have you done away with email altogether? Is it going the way of the fax machine? Â What do you use instead?
When I’m not wondering about email, I’m making games like Fish Lake. Buy it here. On sale this month for only $8.99. You’ll have fun and learn stuff.